A comprehensive guide to The UnNoticed Entrepreneur brand identity
This brand guidelines document has been created to ensure consistent and effective use of The UnNoticed Entrepreneur brand across all applications. Adhering to these guidelines will help maintain brand integrity and recognition across various media and touchpoints.
The UnNoticed Entrepreneur brand represents professionalism, innovation, and entrepreneurial spirit. These guidelines provide the tools and specifications needed to properly implement the brand identity in any context.
The UnNoticed Entrepreneur logo is the primary visual identifier of the brand. It consists of the words "THE UNNOTICED ENTREPRENEUR" with "THE" and "ENTREPRENEUR" in grey (or white on dark backgrounds) and "UNNOTICED" in red.
The logo is available in three variations to accommodate different backgrounds and applications:
To ensure the logo's visibility and impact, maintain a minimum clear space around it. The clear space should be equal to the height of the letter "E" in "ENTREPRENEUR" on all sides.
To maintain legibility, the logo should never be reproduced smaller than 25mm in width for print applications or 100 pixels for digital applications.
To maintain brand integrity, please avoid:
The UnNoticed Entrepreneur brand uses a specific color palette that should be consistently applied across all materials.
The primary colors (Red and Grey) should be used predominantly, with Black and White as supporting colors. Yellow should be used sparingly as an accent, primarily for video graphics and to highlight important elements.
Typography plays a crucial role in maintaining brand consistency. The UnNoticed Entrepreneur brand uses a combination of fonts for different purposes.
Bebas Neue Cyrillic is the primary display font used in the logo and should be used for headlines and titles.
Merriweather is the secondary font that complements Bebas Neue with its classic serif style.
Open Sans can be used as an alternative for digital applications and everyday communications.
Bebas Neue, 24-48pt
Merriweather Bold, 18-24pt
Body Copy
Merriweather Regular, 10-12pt
Captions
Merriweather Light Italic, 8-10pt
Digital Body Text
Open Sans Regular, 14-16px
The UnNoticed Entrepreneur brand should be consistently applied across various media and touchpoints.
All brand assets are available for download. Partners and team members should always use these official assets rather than recreating them.
